Last Tuesday, I attended the launch of Rajo Laurel’s latest collaboration with SM. It was the launch of Rajo! for Parisian and Rajo! for Milanos. It’s an event to look forward to because this kind of project is something new especially for the men’s line. For Parisian this will be the second installment of the designer collection, but for Milanos it’s the first. I’m really excited to witness the launch and get first dibs on the latest SM Milanos shoes.
Ana, Tracy and Sarah
Ava and Keigh
Cocktails were served upon our arrival at the venue. There are a lot of celebrities and other prominent personalities present during the event but I wasn’t able to take photos of them. While we were having cocktails a group drummers came and it just gave me the sign that the show is about to start.
Raymond Gutierrez hosted the event.
…and he’s rockin the Modern Samurai ensemble paired with Koji Boots from Rajo! for Milanos.
Mr.Eugene Saw, the Vice President for SM Shoes gave a short message about the collaboration.
That moment when Rajo was shocked because of the number of people who graced the event.
Rajo’s closing remarks for the show didn’t just end there. If you think the show is enough think again. Rajo opened another passage in the hall where the guests can avail Rajo’s latest shoe collaboration.
Here ate the photos of Rajo! for Parisian and Rajo! for Milanos.
For the fun loving girl looking for the perfect pair for a night out with her friends, Rajo! for Parisian’s line of heels and wedges would be the perfect way to go. For the laid back and casual fashionista, the collection also has metallic flats and suede shoes.
For the confident guy on the go, Rajo! for Milanos’ collection showcases casual and dress shoes made of leather and suede with metallic accents and embroidery.
“We’ve decided to make our Parisian and Milanos collections in 20 stores nationwide as opposed to only 7 stores last year,” says Saw. “We wanted to make it more accessible to our customers. Last year’s collaboration saw our Parisian brand scale to new heights, and this year, we’re taking it up a notch with both Parisian and Milanos.”