Last week I attended Sunsilk’s HAIRKADA event in Greenfield District. You’ll really notice that something is going on in the park because of this pink themed party.
with the early birds Mother Earth, Ana and Arnie
During the event they have several fun activities they call “Hair Torture” that will test how strong and manageable their hair are.
While having dinner we were all surprised when they introduced their endorser Sarah Geronimo sporting her new do. During the event they also launched Sarah’s new HAIRKADA Jasmine Curtis and Julia Montes.
Sarah’s shining star
The country’s pop princess is no stranger to adventures. Looking at the milestones of her illustrious career is like reading an adventure book itself – from her humble beginning as a contestant in a singing competition to a string of record-breaking concerts, sell-out albums and box office hits. Sarah’s never-ending adventure goes on even after the klieg lights are turned off. Behind the camera, Sarah loves to dine out and watch movies with her close friends. She even throws movie marathon sessions in her place from time to time. She also loves to travel and hike up a mountain or two whenever her hectic schedule permits. Whether giving a stellar performance or trekking a beaten path, Sarah is confident that her hair stays smooth and fragrant with Sunsilk. Sarah and Sunsilk do make good music together – always in harmony whether she’s on top of the concert stage or a scenic mountain.
Jasmine on the rise
Jasmine has definitely stepped out from the shadows of her celebrated big sister, as she is currently being groomed by her home network to be one of its primetime stars. She surely has what it takes to be a star in her own rights, given her talent and captivating screen presence. Her dedication to her craft is also reflected on her passion to pursue her interests with her friends. Jasmine never fails to see the hottest concerts in town, loves to take fun pictures with her friends, and takes good care of herself through Pilates. Always on the go, the energetic young actress keeps her hair on check with Sunsilk. She loves the way it leaves her hair smooth with long lasting fragrance. With Sunsilk as her constant hairkada, Jasmine can only agree that pictures may fade, but having smooth and fragrant hair all day never goes out of style.
Julia’s coming of age
Julia first graced local television screens as a child performer, playing bit roles in soap operas until she became one of the cast members of a children’s gag show, where she made a name for herself. Her legions of followers have seen her grow from a bubbly little girl to a sophisticated young lady, playing lead roles opposite some of the biggest stars in show business today. Her taste for what’s hot and what’s not might have changed over the years, but her gusto for good food never wavered. Julia is still adventurous when it comes to trying out epicurean delights. She is more than willing to try out a new restaurant, scout a food bazaar and even check out a night market for a delicious find. Despite spending hours outdoors, Julia is confident that her hair is still smooth and fragrant, thanks to Sunsilk.
The #SunsilkHairkada bandwagon
Sarah, Jasmine and Julia invite hairkadas all over the country to leave their hair worries behind and embark on a fun-filled adventure. The #SunsilkHairkada philosophy believes that every young girl should be able to live out their passions with the confidence that smooth and fragrant hair can bring. It’s the same philosophy that keeps the winning trio of Sarah, Jasmine and Julia on the go and ever ready to take on the challenges set before them.
It’s high time to get barkadas together and brace for an epic adventure. The #SunsilkHairkada celebrates the joys of being young, free, and more importantly, having hair that stays smooth and fragrant all day, which is every young girl’s greatest dream.